I designExperiencesuserstrust.
I work on the parts of a product that are hard to explain: fare rules, scheduling, AI that has to describe a person. If it needs a diagram before it needs a screen, it's probably my kind of problem.
Trusted by teams at
trov
A neighbor-to-neighbor rental marketplace I designed and built end to end, and the trust model it needed to work without holding anyone's money.
A complete two-sided marketplace in private beta, built and shipped by one person.
Virtual Appointments
Co-inventing Lobby Chat, the U.S.-patented pre-meeting experience that cut no-shows in Teams Virtual Appointments.
Reduced meeting no-shows by up to 15% in customer service and healthcare scenarios. U.S. Patent 12,418,630.
Earlier work
Albertsons Pilot App
Accenture, 2021
Pharmacy guidance connected to grocery choices. Its findings fed Sincerely Health, which Albertsons' in-house team built and shipped.
Case studySaver Fare Experience
Alaska Airlines, 2018
Mixed-methods research with 60+ participants that shaped the Saver Fare launch, from renaming 'Choice' to 'Main' to the disclosure patterns that made fare restrictions clear before purchase.
Case studyOn my own time
Things I make with no brief
Platly
A dish finder for people with a calorie target. It shows its work: why a dish fits, and how it ranked.
Book Recommender Agent
I read faster than I can decide what to read next, so I built something to decide for me.
Real Estate Website
House hunting is a research problem wearing the costume of a shopping problem.
Let's build something users trust.
Tell me about the messy part of your product. The workflow nobody wants to own, the feature everyone argues about. That's the part I like.